Released on: July 8, 2008, 1:44 am

Press Release Author: Shannon Neal

Industry: Media

Press Release Summary: The New Flex-Lite Disc Brings A Breeze Of Well-Needed
Innovation To The Cold Industry: It Flexes & Bends To Fit A Mailbox Slot, Doesn\'t
Break, It\'s Eco-Friendly, And It Even Comes In Different Fragrances.

Press Release Body: Phoenix, AZ, July 08, 2008 -- Thanks to ProAction Media,
companies, as well as consumers now have a new alternative for traditional DVD
media. The company has released their new Flex-Lite Disc - a new brand of DVD. The
company utilizes an eco-friendly manufacturing process to produce a revolutionary
new material that is both flexible and strong. The DVD media industry has not seen a
great deal of innovation over the past few years - but this new DVD is set to break
the ice.

Flex-Lite Discs are flexible, durable and definitely attract attention. The new
build allows the DVD to be wrapped around a Soda bottle, attached to a magazine and
bent to fit even a small mailbox slot, opening up many innovative mailing options
for companies. On top of that, this DVD is also 100% recyclable, and is made using
50% less plastic than regular discs, so it\'s also much lighter. To top all of that,
the Flex Lite DVD is offered in different fragrances like orange, strawberry, or any
other fragrance upon request.

Consumers have responded well to the new Flex-Lite Discs, and the replay rates far
exceed that of a traditional DVD. The new Flex-Lite Discs are remarkably lighter and
stronger than traditional DVDs, which allows companies to experience significant
savings, not only on packaging, but also on shipping materials.

Shannon Neal, COO, ProAction Media, stated that the Flex-Lite Disc offers companies
a rare chance to take advantage of a cutting edge material that has been well
received by consumers. "New technologies always favor the early adaptors. Consumers
still ascribe more positive attributes to green companies. We're also seeing higher
rates of play (people playing the DVD in their computer or on their TV) because of
the unique nature of this bendable media. Green, increased efficiency in message
delivery and lower break-even rates due to reduced costs give marketers using the
Flex-Lite discs tremendous advantages."

About the Company: ProAction Media was founded six years ago to provide companies
with a comprehensive solution to their CD and DVD duplication needs. They specialize
in providing unique solutions not only for DVD and CD materials but also packaging
and mailers. 17,000 customers have already seen why ProAction Media is leading the
replication industry.


Contact :
Shannon Neal
ProAction Media
9014 North 23rd Ave Suite 3
Phoenix AZ, 85021
877.593.4261
flexdisc@proactionmedia.com
http://www.proactionmedia.com

Web Site: http://www.proactionmedia.com

Contact Details: Contact :
Shannon Neal
ProAction Media
9014 North 23rd Ave Suite 3
Phoenix AZ, 85021
877.593.4261
flexdisc@proactionmedia.com
http://www.proactionmedia.com